Prof. Urassa is a trainer, motivational speaker, researcher, and entrepreneur for over 20 years. He has accumulated a lot of practical experience and skills in leadership and management, change management, customer service, business analysis, marketing, entrepreneurship, and financial literacy not only as a consultant but also, as a practitioner. He has trained employees of various corporate organizations including the CRBD Bank, MIC (Tigo) Tanzania, NMB Bank, National Bank of Commerce (NBC) Bank, Tanzania Cigarette Company (TCC), and Barrick Gold Tanzania. For a couple of years, he has delivered a number of training sessions on leadership, team building, change management, client analysis, financial literacy, and entrepreneurship for several organizations. He has also offered public talks and motivational presentations to a wide range of clients. Goodluck has supported the various institutions to develop the Customer Service Charter and he has currently supported the University of Dar es Salaam to develop and adopt a new Customer Service Charter.

As a professor of management and entrepreneurship, he has researched and published over 30 articles in various international journals. He holds a Ph.D. in Business Administration, a Master of Business Administration (MBA-Marketing), and a Bachelor of Commerce (BCom-Marketing). He has worked with the University of Dar es Salaam (UDSM) for over 20 years and he has been consulting for the Institute of Management and Entrepreneurship (IMED) for more than 12 years.